This week, Maesa has expanded into the intimate wellness category with the launch of Niches & Nookes. Mood-enhancing fragrances continue to be a focal point, as evidenced by the launch of beauty executives Gregory Allen and Daniel Smith’s new brand Moods, and Florence by Mills’ second SKU in its latest Hair + Body Mist collection. Including newness from Elizabeth Arden, Jones Road, and Ellis Brooklyn, here’s what recently caught our editorial team’s attention.RETAILLuxury personal care brand evolvetogether has expanded its retail presence through a partnership with Erewhon. The retail entry comes after evolvetogether was named the top-selling bodycare brand at Bluemercury. Consumers will now be able to shop the brand’s Exfoliating Bar Soap and Nutrient Rich Body cleanser at all nine Erewhon doors.Botanical skincare brand Liz Earle has re-entered the US market via Amazon. The brand, which was founded in 1995, has previously had an on-and-off presence in the region and was most recently available in 2018 through QVC; however, it was previously pulled from the US as the brand chose to solely focus on the UK market.BRAND